After analyzing commercial films, the Korean Film Commission published its statistics for the year 2017 and found a lack of female representatives on as well as behind the screens of Korean films.
On February 12th, the Korean Film Commission released an end-of-the-year evaluation of all the commercial films released in 2017. The results of the analysis revealed that 17 out of 66 films (25.8 percent) had a female lead and 7 out of 83 films (8.4 percent) were directed by a female director.
This is the first year that the gender statistics have been reported. The data is aimed at analyzing the Korean commercial films that premiered in the last five years that had a total production cost of over 1 billion won (approximately $921,800) or played on more than 100 screens. It identified the number of females working at the center of filmmaking such as directors, producers, writers, and videographers. It also focused on the scale of movie releases and its profitability.
The Korean Film Commission elaborated on the study and stated, “While the number of commercial feature films directed by women has slightly increased in 2016 and 2017, there is not enough cumulative data to determine that this increase is significant. Female workers are impacted the most when there is a decrease in movie attendance or capital investment in the industry. Compared to 2016, the number of commercial films in 2017 increased, but the number of women participating in directing, producing, and writing dramatically decreased.” They concluded adding that a long-term analysis was needed.
In 2017, the size of the Korean film industry increased 2.4 percent or 2.3 trillion won (approximately $2.1 billion) over the previous year. The ticket sales also registered an increase by 0.8 percent, recording 1.8 trillion won (approximately $1.6 billion) and movie attendance rose by 1.3 percent which approximately counts to 219 million people. However, considering that the GDP grew by 3.1 percent, the film market did not see actual growth.
The total number of movie attendance for Korean films in 2017 was 113.9 million people (51.8 percent of moviegoers), which is a decrease of 2.3 percent compared to last year. Meanwhile, the total number of movie attendance for foreign films rose 5.5 percent and amounted to 159.7 million people (48.2 percent of moviegoers).
While scale expansion has become stagnant and polarization of box office hits has eased, distribution competition has intensified. Korea’s three multiplex chain theaters CGV, Lotte Cinema, and Megabox reached 97 percent in revenue shares in 2016 and 2017. Whereas the digital market earned 436.2 billion won (approximately $401 million) with an increase of 5.7 percent compared to 2016.
TV VOD (Video On Demand)’s revenue share still remains high at 81.3 percent, but growth slowed down to 5.9 percent. Internet VOD sales increased by 10.8 percent with package sales continuing to decline.
Korean film exports totaled $118.8 million with an increase of 17.5 percent. Exports of finished products totaled $40.7 million, which is a decrease of 7.2 percent compared to last year. Meanwhile, service exports totaled $78.6 million, nearly twice the amount of finished exports, which was affected by the steady entry of VFX (Visual Effects) and DI (Digital Intermediate) into China.
Out of the 376 Korean films released in theaters in 2017, 83 commercial films were analyzed and recorded 4.7 percent in investment profitability. Although the low performance of high-budget films accounted for the lower profitability, medium and low-budget films returned a rate of return of 0.1 percent.