IU becomes the only Asian artists to be featured on New York Times’ “25 Songs That Tell Us Where Music Is Going”!

IU "Palette" featured in New York Times magazine

IU was recently featured in a New York Times magazine special, for her song “Palette“!

On March 8th, the New York Times magazine released a list of “25 Songs That Tell Us Where Music Is Going,” which recognizes the current trend in popular music and looks at examples of music that may indicate new trends to come. Each entry on the list is chosen and written by a different writer; the writers range from music critics to NYT columnists to freelance writers.

IU became the only Asian artist to make the list (at No.9) with her song “Palette,” which is the title track of her studio album released last year, by the same name. The writer of the article compared IU’s music to that of Britney Spears, which conveys the same emotions of how Spears once did. How both went through a public transition from the nation’s “little sister” to a mature artist and have expressed it through their own music styles.

IU through the lyrics of “Palette” expresses how she rejects youthful impulses of the past and embraces old-fashioned-ness, feeling more comfortable in her own skin. The writer in the article also very well translates this emotion as she says, “By the Spears metric, thenIU is probably in her “Not a Girl, Not Yet a Woman” phase: She’s going through the age-old ritual of defining her womanhood in front of millions of fans.

The writer also goes on to appreciate IU’s authenticity and ability as a singer-songwriter to project authenticity in K-pop, different from the “ebullient, hugely viral” style familiar to the West in “Gangnam Style” and “slowly crack away at the genre’s clichés.

Some other artists featuring in the list include global stars like Cardi B, Katy Perry, Bruno Mars, Taylor Swift, Lana Del Ray and Camila Cabello.

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