This month Red Velvet took the No.1 spot on the brand reputation rankings among the girl groups!
On February 10th, the Korean Business Research Institute announced the newest brand reputation rankings among the girl groups.
The rankings are decided based on the analysis of consumers’ participation, media coverage, interaction, and community indexes. Collecting the data from January 8th to February 9th, the Institute analyzed 111,197,984 sources of data, which is 25.58 percent more than the 88,551,030 pieces of data analyzed for January’s rankings.
This month, Red Velvet took the first position with a total of 13,737,674 score. With the group’s recent release of their repackaged album, Red Velvet rose with a 71.33 percent increase from the second place last month to the top spot, scoring 1,710,472 for participation, 3,069,336 for media coverage, 2,666,531 in interaction index and 6,291,335 for community index.
Followed by TWICE a the second position with a total brand reputation score of 11,716,398. The group scored 1,045,636 for participation, 2,331,528 for media coverage index, 2,098,00 for interaction and community score of 6,241,234.
Coming third in the list, MOMOLAND rose four spots from the previous month with a participation score of 1,195,780, media coverage score of 2,291,400, interaction score of 455,045, and community score of 2,693,836 for a total brand reputation score of 6,636,061. The group’s total scored increased by 79.06 percent from their January score.
Check out the Top 30 Girl Group Brand Reputation rankings, below:
- Red Velvet
- Oh My Girl
- Girls’ Generation
- Cosmic Girls
- Girl’s Day
- Weki Meki
- Berry Good