A press conference was held on February 27th, for this year’s “Korea Spotlight,” which consists of annual showcases for Korean talent hosted by the state-run Korea Creative Content Agency at SXSW and TGE. The conference was attended by artists including Crush, KARD, Say Sue Me, DPR Live, 3rd Line Butterfly, Billy Carter and ADOY will be performing at the event.
Independent acts, including electronic band Cifika, Busan’s rising rock quartet Say Sue Me and promising hip-hop act DPR Live will also perform at the 32rd annual SXSW festival in Austin, Texas which will be held from March 9th to 18th.
Meanwhile, emerging rock bands like 3rd Line Butterfly, Billie Cater, ADOY and Say Sue Me will participate in the K-pop showcase at TGE, an annual music festival held in Brighton and Hove, England between May 17th to 19th.
Crush, one of the most famous R&B singers in the scene today expressed his excitement about this opportunity and stated, “This is my first time participating in SXSW, so I’m very excited. I really wanted to stand on this stage. I’m currently working on my new album and I’ve also written a lot of songs while in the U.S. So I’m planning to perform a new song at SXSW. I’ll work hard to prepare for this stage.” He also said that his goal is to expand his career in the U.S.- the reason why his upcoming albums, including the next one, will feature English songs.
Having toured extensively around the world with its dance-hall sound, KARD also shared about their upcoming performance and said, “We’ve attended the music festival before while we were on tour, and we’re very grateful to have this chance to greet our fans again through SXSW. We’re going to create a stage that everyone can enjoy together.”
3rd Line Butterfly, who have performed at SXSW in the past, expressed their thoughts, “We believe this will be an opportunity for us to grow one step further. And we think it will bring hope to Korean musicians about taking their music overseas. If opportunities like this continue to exist, we think it could lead to the growth of interesting music styles that cater to foreign markets.”
DPR Live who recently garnered lots of attention for featuring in Suzy‘s single “Holiday” said, “One of my goals was to participate in SXSW. I’m so happy to have this opportunity to showcase Korean music overseas. I’m excited.”
Crush and Cifika were reportedly chosen by SXSW’s head James Minor himself, who met the artists at last year’s Seoul International Music Fair.
Crush, Lee Hi, KARD, DPR Live, CIFIKA, and Say Sue Me will be performing in the “Korea Spotlight @SXSW” showcase event on March 16th at Belmount Austin in Texas, U.S. during SWSX. Whereas, 3rd Live Butterfly, Billy Carter, ADOY, and Say Sue Me will be performing at the “Korea Spotlight @TGE” showcase event, between May 17th to 19th in Brighton, U.K.