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BTS releases the long-awaited MV for the song “Boy With Luv (feat. Halsey)”, title track of the new album “MAP OF THE SOUL: PERSONA”.

At 6 pm (KST) on April 12, BTS released the new mini-album “MAP OF THE SOUL : PERSONA” through online music sites in and outside Korea. This is the album that marks BTS’s comeback after 8 months since the repackage album “LOVE YOURSELF 結 Answer” released in August 2018.

This album has a total of 7 songs. The title song of the album is track 2 “Boy With Luv” which is a Kitsch-trend Funk Pop song. This song’s typical feature is the melody which is more comfortable and catchier than BTS’s previous music style. Besides, this song also features American singer Halsey.

The MV released at the same time as the digital version brings an atmosphere as if we are watching a short musical movie. BTS moves in a magnificent and different background while showing an exciting performance. The fact that Halsey appears as the featured singer also heightened viewers’ excitement.

(Photo: Boy with Luv’s MV)

After the release of the album, in April 13, Melon posted an apology on their official homepage with the title “Our apology to everyone for causing inconvenient due to the mobile app service’s disruption.”

Melon said, “Due to the sudden increase in traffic at 6 pm (KST), there was a restriction on using Melon mobile app service. We sincerely apologize to customers who found this inconvenient.”

​The music site added, “We apologize once again for not taking action quickly. After this incident, we will thoroughly check and prepare for the same situation for not letting such inconvenience happen again in the future.” Earlier, at 6 pm (KST) on the same day, BTS released the new mini-album “MAP OF THE SOUL : PERSONA”.

(Photo: Melon)

With their global popularity, BTS has attracted lots of users to visit Melon – Korea’s largest digital music site – as soon as the group released the album’s digital version, thereby, making the site’s service run into problems. As of 7 pm (KST), Melon’s real-time chart still had not returned to operate normally.

As of 8pm (Korean time) on April 13, BTS’s new song, “Boy With Luv”, continues to Allkill all major digital music charts in Korea like Melon, Mnet, Bugs, Genie, Naver Music, Soribada. Also, the b-side songs in albums such as “Mikrokosmos”, “Make It Right”, “HOME”, “Jamais Vu”, “Intro: Persona”, “Dionysus” are also in the top of the charts, proving their overwhelming popularity of Big Hit‘s boys.

In particular, MV Boy With Luv which was released at 6pm (KST) on April 12, reaching 10 million views in just 2 hours and 45 minutes. After that, it continued to surpass 50 million view after only 13 hours, set a new world record. Currently, the number has gone up to 59 million and is still on the rise. On the album sales, the group that achieved more than 3 million of album pre-orders and wrote a new history on Hanteo chart when selling nearly 1.5 million albums on the first day.

Besides, on April 13 (US time), BTS will meet Emma Stone and have their first comeback stage on this famous US’s TV show – “Saturday Night Live”.

(Video: Big Hit Entertainment Official Channel)


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