January’s results for brand reputation among the boy groups has been revealed!
On January 14th, the Korean Business Research Institute announced this month’s rankings for the brand reputation among boy groups.
The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 112,053,324 pieces of big data on 50 boy groups from December 12, 2017 to January 13, 2018. This is a 24.08 percent increase from the 90,310,255 pieces of big data analyzed for the December ranking.
BTS took the top rank with a participation score of 4,958,448, media coverage score of 4,162,560, interaction score of 2,815,712, and community score of 4,903,056 for a total brand reputation score of 16,839,776. This is a 62.54 percent increase from their December score.
Followed by Wanna One at the second place achieved participation score of 2,280,344, media coverage score of 4,379,648, interaction score of 3,368,621, and community score of 6,713,922, all summing up to a total score of 16,742,534. This is a 43.92 percent increased from their December score.
EXO maintained their third spot with a total score of 11,370,108, by summing up participation score of 1,467,752, media coverage score of 3,373,056, interaction score of 2,832,698, and community score of 3,696,602. The group’s total scores increased by 48.49 percent from their December score.
Check out the Top 30 ranks for January boy group Brand Reputation, below:
2. Wanna One
11. Super Junior
17. MONSTA X
19. Block B
21. Stray Kids
25. NU’EST W
Congratulations to the Top 30 groups!
You can also check out the brand reputation rankings among the girl groups, for January 2018, here.
What are your thoughts on January 2018 boy group rankings?