Big Hit Entertainment wins award for the new BTS‘ logo design in Germany.
The award received by the “iF Design Award 2018” which annually recognizes leading leadership projects. Becoming one of the top 3 awards in the area along with the ‘Reddot Design Award’ and ‘IDEA’.
The label won the award for its new brand identity (BI). With the new BTS logo in the category Corporate Identity / Branding in Communication Design. This fully illustrates the worldwide influence the group currently has. In total 63 judges to analyze the logo that the BTS presented last year to fans.
However beyond the new logo, Big Hit also added another meaning to the group’s name. Which may also be “Beyond The Scene.” So that together, according to the logo has the meaning of the boys being against prejudice and oppression.